Communication is increasingly transforming from a monologue to a dialogue and, above all, must support relevant and personal interaction with customers. We facilitate this transformation across interactive mobile and traditional communication channels
Increasingly often, this interaction manifests itself as a conversation through various channels, with consumers now being able to contact companies via chat and phone, or by completing an online form. Generally speaking, the company will then respond through the same or different channels, such as text messaging, e-mail or letter. Consumers want to be able to open and read messages on their mobile phone and expect not to have to repeat themselves, because organisations already know them well.