Suppose a customer opens an e-mail, clicks on the link in that e-mail but ultimately doesn’t log in to their account? As a result, the action expected of the customer, such as modifying a subscription, passing on data or accepting an offer, does not take place. Now what?
This is a real scenario that needs to be thought through in advance. This kind of thinking ahead is what Eclipse does for and together with organizations. We always make a list of several ‘what if’ and ‘if then’ scenarios. To do this, we use Scenario Management, the data in our Canonical Data Model (CDM), and the connection between different applications.